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| pic by http://confusedcartoon.blogspot.co.uk/ |
It was not a decision I took lightly, I off
course wanted to try to get a traditional publisher on board. However
after a year of rejections from both
agents and publishers I decided enough was enough, it was time to do this on my
own.
In this day and age it is so simple to
self-publish a book. I never thought I would say this but the actual production
of the book is the easy part. How to market yourself and your work is a whole
new ball game and one that I am still struggling to get my head around.
I have learned a lot the past year with the
self publishing versus traditional publishing routes and I am continuing to
learn each day. I think it will be a good couple of years until I have
established myself as a children’s author. I have had a great start with it,
but it is going to take more time and alot more writing/illustrating before I
start seeing the results I am working towards.
One of the main ways I have taught myself
about the wonderful world of publishing is by connecting with fellow creatives and
swapping stories/ideas. I am always fascinated with everyone’s stories about
how they have got to where they are today, it inspires me and keeps me
motivated to keep going. I thought I would interview a few people that I look
up to in the hope that their success stories will inspire me and other hopefuls
out there. I will try and do this once a month as a new feature.
A J Cosmo is the first person I have chosen
to quiz. This super lovely chap is a creative machine when it comes to writing
and illustrating books. Over 40 self published books to date, and his first
book was published only 4 years ago… see what I mean about a creative machine!
When I first came across A J Cosmo earlier this year I remember going through
his website and thinking wow, this is exactly how I would like to see myself a
few years down the line. You can’t help but admire the level of success he has
achieved all by himself. It just goes to show that self publishing can work
providing that you have the passion and commitment to see it through. So here
we have a few questions that I wanted to ask the man himself…
INTERVIEW WITH A J COSMO
You are an illustrator
and an author; did you have any training in either field?
I have always taken art and writing classes,
my best subjects, and have an undergrad in fine art and a master in film with a
minor in painting. I have also worked as an airbrush artist for many years,
which gave me my speed, and written screenplays in my spare time to try to
break into film.
When did you realize
this was your path in life?
Children's books were one of many spokes I had
in the fire when I found myself unemployed. People responded after the third
piece and I have been creating children's book
sever
since.
When did you publish
your first title and how did it feel?
My first children's book for Kindle came out
in December of 2011. It was called Gordon's Gravy and has since been
discontinued. It felt like a naked relief. I never expected fame or fortune,
still don’t, but I was happy to simply have something out there. So much of my
artistic life has revolved around asking permission; so simply publishing
something, anything, was a breakthrough.
The self-publishing
industry has a huge learning curve. Did you find it easy to publish your first
book?
Publishing is easy. You can find hundreds of
tutorials and services to get a book on Amazon. Publishing professionally,
creating something of value people want, that's hard. Self-publishing has a bad
reputation because so many people forget that our audience has been fed filet
mignon for years. They have high expectations and want indie writers to match
or exceed the professionalism of traditional publishers.
Did you invest much
financially in your first book?
No. Doing almost everything myself, I invest
very little in each of my books. Doing things this cheaply means that I spend a
huge amount of time on each project. Luckily I am quick. It also means that I
have had to acquire every skill that a book needs to be created. The past four
years have been one long education. I do not recommend people break the bank
with each book. Rather, spend thriftily and where it matters (cover and
content) and expect that your investment will never show returns.
You have self published
all of your titles, did you ever try to go down the traditional publishing
route and how did you find it?
I have tried half-heartedly and still think of
trying to this day. Traditional publishers frustrate me because everything is
on their terms and they are painfully slow. It's also bizarre to talk to
traditionally published authors who brag about their one book and be looked
down upon myself for having sold twenty times their numbers.
What made you decide to
go down the self-publishing route?
Fear of rejection from traditional publishers
and ease of entry combined with the newness of the technology. It became a job
as soon as I started treating it like one and it definitely gives back in
proportion to what I put in.
What are your top 3 dos
and don'ts for self-publishing?
Do
1) Be professional.
2) Pay attention to your market.
3) Be humble, expect nothing.
Don't
1) Carelessly throw anything out there.
2) Assume that you cannot be better.
3) Rely on magical thinking, easy solutions,
or other people.
At what point in your
career did you feel like you were on the right track and started to see
significant results?
There's an assumption that once you do well
you will always do well. Make no mistake, I struggle same as everyone else. I
have had mind-blowing months and heartbreaking months. You cannot have success
without failure and often they are mixed together. I'm just now coming out of a
personal recession, so to speak, and I'm still not entirely sure whose fault the
whole ordeal was. Regardless, if this is something you want, expect to keep
working even after you do well. That's why it's so important to value the craft
over the rewards.
I have found marketing
to be the hardest part about self-publishing. Did you have any help with this
or was it a case of picking things up as you go along?
I have asked many questions of people who call
themselves marketers. I have read many books on marketing, taken many online
courses, read articles, and watched countless videos, but the most useful
advice I ever found was that you need to be of use to other people. No
one cares that you wrote a book; they care if you can help them make their life
easier. If your book can stop a child from crying at night, you will sell a
billion copies. Realizing that the customer, the reader, is the most important
person in the world is the first step in effective marketing and is what I
stress when teaching marketing to others.
Have you
ever paid for help with marketing and if so was it beneficial?
Yes I have and I encourage everyone to
try whatever he or she can at least once. What works for one person may not
work for another. As for me, the most useful paid advertisement has been with
the email blaster services such as BookBub and FreeBooksy. Those both require
either substantial discounts or for you to offer books free, so to take full
advantage of them you need to have an email subscription shell around their
promotion.
I was
researching awards recently but was quite shocked with the fees for entering.
What is your view on awards and paying for reviews, in your opinion is it worth
the investment?
Awards can be a cash cow to the creators
of the awards (same with contests) so you would do well to research the
notoriety of the award before entering. You want an award that is hard to get
and that people care about. Unfortunately, so many authors have slapped award
seals on their books that I'm afraid it has lost a lot of meaning (same as palm
fronds with films) so the value of the award might be in the recognition that
the award gives to its audience, not on what you can stick on your book.
I have found the journey
so far to be a rollercoaster of emotions, a mix of extreme highs and lows. Did
you go through similar feelings when you were starting out?
Always have and always will. Fear is a sibling
of creativity. Depression is the shadow of joy. Even the simplest walk has a
vast variety of surfaces on the path. It's best to make peace with your
emotions and use all that as a fuel to power you. I believe in feeling emotions
fully, cherishing them, and then releasing them. It can be very good to be
afraid.
What plans
do you have for your future writing and illustrating?
I plan on continuing to create, market,
and help in whatever ways I can. I just want to be able to continue to do what
I'm doing because it feels right. Sure, other things may come up, but I plan on
producing at least one book a month until something stops me. There are a huge
variety of projects on the slate from new middle-grade novels, to sequels, to
multimedia iBooks, as well. I want to create something for everyone.
What would be the
biggest bit of advice that you would give people like me that have only just
dipped their toes in the huge self-publishing ocean?
Three steps:
1) Decide if this is really what you want.
Some people may only wish to publish one book and be done, that's perfectly
fine.
2) Be honest with yourself. Look at your work like
others would. See the faults and the strengths. Look at your work like a
stranger would look at you, not someone who is invested in you.
3) Never stop learning. This industry changes
quickly. Learn everything you can about business, marketing, art, graphic
design, publishing, everything, and teach whenever you can (the best way to
learn.) Knowledge will give you confidence and confidence will give you
endurance.
Thank you Corrina for this opportunity to
speak. It was a pleasure.
You can contact AJ at:
Thank you so much for the fantastic interview AJ, you are a true
inspiration… keep up the fantastic work!. AJ has always been so helpful when I
have had any questions, so do get in touch with him if there is anything I
haven’t covered here.
I still have a lot to learn but the biggest thing that came as a
shock to me was the harsh realization that selling books is HARD work!. Please
don’t be disheartened if you don’t sell many copies. I had a huge amount of
support when I published Animania but the actual sales of the book was
incredibly disappointing, to the point where I had a bit of a grey spell over
it. I soon found out though that this is quite normal and even AJ himself said
that the average sales of your first book is 20 copies! Well that made me feel
a load better and I have been plugging away ever since. Sales are beginning to
trickle in now and I am sure there will be more once I start getting myself out
there in person. There is only so much you can do online, it is time to now see
how sales go through things like author visits, Christmas fairs etc.
As they say “Rome wasn’t built in a day” so even if initial sales
are disappointing you mustn’t give up, keep plugging, get yourself out there
and start writing and producing more books. It will take time but with strength
and determination you can get there. I won’t lie deciding to go solo is scary,
there is a lot to get your head around but the actual process of getting the
product together is really very simple and very affordable. I encourage anyone
to give it a go, you really can’t lose with it. The hard bit is the work after,
but if you like a challenge and have the passion then anything is possible, AJ
is a prime example of this.
Have you self published a book? Do you have any tips on what helped you with your journey? If so please do leave a comment. If you have any questions at all then do feel free to ask me, I may not know an awful lot right now but I know a lot of people who do ;)
Happy writing xx
